But how about beauty collections, colours and trends? Don’t we want to have that new lipstick immediately when it was shown on the catwalk? The contrast of high luxury accessible for everyone right away is a new phenomenon which will give fashion a new direction. And it gets even more complete, as you had the chance to buy everything from the catwalk straight away the next day on Madison Avenue. Tom Ford knows everything about initiating a glamorous moment and invited only a small inner circle of editors, celebs and NY society to his presentation of the Fall 2016 Prêt-à-porter show in New York’s former Four Seasons restaurant for a dinner and fashion show. A decadently delicious package all round.Do you remember when fashion shows were still accessible only to a very few, in chic, intimate locations or at the fashion house itself? A richly textured cherry red set-up box completes the luxe packaging of the 50ml flacon. The pink label is punctuated with red type. Reflecting the fragrance’s exploration of worlds both sweet and seductive, the cherry-red 50ml flacon is encased in translucent pink glass that outlines the signature Private Blend silhouette inspired by the sleek architectural aesthetic of a chess piece. Tom Ford Private Blend Lost Cherry Eau de Parfum debuts in a bottle designed in exquisite detail. Tom Ford Private Blend Lost Cherry Eau de Parfum debuts in bottles designed in exquisite detail.
Sensuality has always been front and centre for Ford, who since the 1990s has been known for what the Guardian termed ‘high wattage sex appeal’. He became creative director at Yves Saint Laurent, and went on to start an empire of his own that included clothes and fragrances for men and women. The designer put his stamp on Gucci, bringing it back to glory and restoring it to its throne as an outrageously successful – but now also modern – luxe brand. From makeup to movies, Ford has become the very epitome of bold yet suave style. Tom Ford Private Blend Lost Cherry Eau de Parfum is brought to you by the high priest of daring. This fragrance reaches fantasy-like heights – a rich blend of sensual Peru balsam, roasted tonka, sandalwood, vetiver and cedar. The grand finale seals the deal with a passionate kiss. Syrup from the deep-red Griotte evokes the maceration of voluptuous cherry fruits, while Turkish rose and jasmine sambac deliver an earthy depth. A glorious display of passionate opposites. And then Lost Cherry unfolds, and the accords – such a misnomer here – are all dichotomy and mutual defiance. Opening notes of the exotic black cherry fruit tantalise and tease, its ripe flesh dripping in cherry liqueur with an audacious hit of bitter almond. The place where innocence strays, loses her way, and gives in to delicious indulgence.
Lost Cherry is all about contrasts of the most dramatic kind. Lost Cherry is a full-bodied journey into the once forbidden, a tempting dichotomy of candy-like gleam on the outside and luscious flesh on the inside.” So says Tom Ford of his new fragrance for women, Lost Cherry. Tom Ford Private Blend Lost Cherry Eau de Parfum
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